The brand is built around emotional intelligence. Their tagline, Whenever wear ever is not just an emotional commitment but a rational understanding that customers need different types of clothing for different seasons and different occasions. Their balance sheet walks the talk of their philosophy. The total turnover of their group is 400 Cores. They have a state-of-the-art factory in Ludhiana with machines imported from Germany, U.S.A. Japan and Taiwan, producing 20000 pcs. per day. Their workforce of more than 1000 employees is their first step towards contribution to economic and social development.