Don’t you use coupons while shopping?

The study conducted by online coupon site Shop Pirate Coupons reveals that Indians in the age group of 25-34 are the biggest users of coupons. The reason being that they are the most tech-savvy and have higher disposable income. At the same time, they look to save even on extravagant spending.

The number one destination for coupon hunting is mobile apps.

The study also indicated that people in tier-I cities are bigger users of coupons. In the top cities like Mumbai, a whopping 85 per cent relied on coupons to save big on online shopping. Indian cities saving the most include: Mumbai, Mangalore, Bengaluru, Coimbatore, Hyderabad, Lucknow, Delhi, Bhuvaneswar, Chennai and Mysore.

Shop Pirate survey data source was taken through Google Trends, emails with bloggers and interaction with 500 online shoppers.